By George Allen III on
7/17/2013 12:20 PM
"Can you put this PDF on the website?"
Yes. Of course. It takes no more than two minutes to upload the PDF and add a link to it. Request solved.
The client got what she wanted. But did the user? Probably not.
How many times have you gone to a website hoping you could find a PDF to download? Probably very few. So why do we so often subject our visitors to this forced behavior? Think they don't really mind? Wrong. Users hate PDF. That's according to several usability studies by the Nielsen Norman Group
"It's a pain that I have to download each PDF....I find it to be annoying. It's slow to load. It's hard to search within it. I find HTML easier to deal with."
Then why do we continue giving users what they don't want? I suspect the two most common reasons are:
Laziness. See above for how easy it is to put up...