By George Allen III on 6/20/2013 4:24 PM
We have moved beyond content management to content strategy.

Just throwing up content on your website to overwrite your Lorem Ipsum or Hipster Ipsum text will not satisfy your users, who in all likelihood came to your website with a specific task in mind or question to be answered. You need to think strategically about your content and how your users will move through your site.

But once we have a content strategy, how do we measure its success?

One metric we look at is bounce rate. Bounce rate is defined by Google Analytics as "the percentage of visits that go only one page before exiting a site." Avinash Kaushik has a great way of remembering it:

I came. I puked....
By Trusted on 4/15/2013 2:25 PM

We'd like to think that all our customers offer interesting products but Concordia's MAIS program in China is so interesting that half my team wanted to quit work and join the program. I was one of those people.

By Trusted on 4/14/2013 8:17 PM

Creating a commercial for television is quite different than telling a story through video. While there is a lot of overlap the limitations on commercial length affect everything.

By Trusted on 2/1/2011 8:43 AM

In November of 2010 Concordia University Irvine (CUI) was looking for a comprehensive website strategy that would tell that story of their prestigious university.